Brian Pasch, CEO of Pasch Consulting Group, will be co-presenting with Mike DeCecco of Dealer.com on Saturday, February 13^th at the NADA convention in Orlando.  DeCecco and Pasch will devote an hour and a half to helping dealers understand how to achieve SEO and Pay-Per-Click domination.

This Dealer.com presentation will focus on how to best use the existing Dealer.com platform to create a successful SEO strategy. Participants will be introduced to basic SEO architecture techniques from Brian Pasch’s ASMA study, and also strategies that can be employed by dealerships to capture more traffic from search engines.

DeCecco and Pasch will further discuss the use of PageBuilder™ to create unique pages for each model, the logic behind this technique, and also cover the unique used vehicle advertising capabilities of TotalControl DOMINATOR™. 

Brian Pasch is a respected member of the automotive digital marketing community and works collaboratively with a number of auto suppliers and vendors of digital marketing products and solutions.  Pasch Consulting Group is also one of the co-organizers of the industry’s first Automotive Boot Camp, which is being held on February 12th; the day before the official start of NADA in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

For additional information on the Automotive Marketing Boot Camp, visit http://www.automotivemarketingbootcamp.com

All dealer professionals attending the conference who are unable to attend the Dealer.com presentation featuring Brian Pasch can schedule a time to meet with Brian for a private consultation to discuss their 2010 digital marketing strategies.  Appointments can be made by contacting Carrie Valentine at carrie@paschconsulting.com

About Dealer.com

Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. For the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly’s Dealers’ Choice Awards.

Dealer.com’s suite of online marketing solutions is the only set of tools that effectively creates a 360° view of auto dealers’ online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.

http://www.dealer.com

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

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