Brian Pasch, CEO of Pasch Consulting Group, will be co-presenting with Mike DeCecco of Dealer.com on Saturday, February 13^th at the NADA convention in Orlando.  DeCecco and Pasch will devote an hour and a half to helping dealers understand how to achieve SEO and Pay-Per-Click domination.

This Dealer.com presentation will focus on how to best use the existing Dealer.com platform to create a successful SEO strategy. Participants will be introduced to basic SEO architecture techniques from Brian Pasch’s ASMA study, and also strategies that can be employed by dealerships to capture more traffic from search engines.

DeCecco and Pasch will further discuss the use of PageBuilder™ to create unique pages for each model, the logic behind this technique, and also cover the unique used vehicle advertising capabilities of TotalControl DOMINATOR™. 

Brian Pasch is a respected member of the automotive digital marketing community and works collaboratively with a number of auto suppliers and vendors of digital marketing products and solutions.  Pasch Consulting Group is also one of the co-organizers of the industry’s first Automotive Boot Camp, which is being held on February 12th; the day before the official start of NADA in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

For additional information on the Automotive Marketing Boot Camp, visit http://www.automotivemarketingbootcamp.com

All dealer professionals attending the conference who are unable to attend the Dealer.com presentation featuring Brian Pasch can schedule a time to meet with Brian for a private consultation to discuss their 2010 digital marketing strategies.  Appointments can be made by contacting Carrie Valentine at carrie@paschconsulting.com

About Dealer.com

Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. For the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly’s Dealers’ Choice Awards.

Dealer.com’s suite of online marketing solutions is the only set of tools that effectively creates a 360° view of auto dealers’ online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.

http://www.dealer.com

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com

The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando.  The Boot Camp will cover important elements of automotive digital marketing strategies: social media, blogging, video, microsites, link building, content creation, SEO and pay-per-click marketing.    

The first class instructed by Pasch “How To Create Content To Achieve Your Online Marketing Goals” will teach dealer professionals how to create content that the search engines will respect.  Pasch will demonstrate how to write search engine friendly content that attracts new traffic and meets car dealer’s keyword search goals.

Next, Pasch will deliver a seminar covering his top picks for the Best Digital Marketing Strategies of 2010.  There are hundreds of opportunities online for auto dealers looking to capture their fair share of the market, but only a select few will offer the best ROI. 

 Pasch will show participants how to leverage these strategies to immediately increase the visibility of any car dealership.   He will also show the latest winning digital marketing strategies that have yet to be publically discussed on Brian’s blogs.

 A complete description of these classes can be found online at http://www.automotivemarketingbootcamp.com/instructors/

 The full roster of speakers for the boot camp includes JD Rucker, a leading automotive social media expert and CMO of TK Carsites, Paul Rushing, respected leaders in Internet Marketing and Search Engine Optimization, Eric Mayhew, Manager of Advertising Products at Dealer.com, and Tim Jennings, an 18 year veteran in the automotive industry who will be leading classes on video optimization online for increased traffic and sales.

 The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

 The Automotive Marketing Boot Camp offers attendees hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

 Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

For more information on Brian Pasch and the Pasch Consulting Group, visit http://www.dealer-seo.com

Subaru as a brand has solidly taken hold in Mississippi, with the state’s exclusive Subaru dealership, Paul Moak Subaru, MS Subaru dealer,  closing out 2009 as its best-ever year of sales.  The Paul Moak sales mirrored the national sales of Subaru, with Subaru of America closing out 2009 with highly impressive sales gains despite the economic challenges facing the auto industry and lagging sales the norm for other brands.

That downturn has not been the case with Subaru nationally or locally at Paul Moak, said Jerry Warfield, Paul Moak’s general sales manager for Subaru and Volvo.   “We have sold more Subarus here at Paul Moak in 2009 than in any previous year, and November was our best month ever,” he said of the Jackson dealership. “It’s been a record year for us.”

And nationally, while the overall market has been down 24 per cent, Subaru sales have gone up 15 per cent – the only automaker in the country showing a sales increase in 2009. With models such as the popular Outback, sales actually more than doubled in some months.

Those numbers are impressive, particularly given the economic challenges of 2009, Warfield said. Overcoming the market odds, Subaru is succeeding because it continues to impress drivers and the automotive media, he added.

2010 Subaru Outback

One of many notable accolades has been the recent naming of Subaru’s newly-redesigned 2010 Outback as Motor Trend’s 2010 Sport/Utility of the Year. Making that news doubly impressive is the fact that Subaru captured the same award last year with its 2009 Forester, earning Subaru the distinction as the only brand ever to receive the prestigious award two consecutive years, Warfield pointed out.

Motor Trend editor-in-chief Angus MacKenzie said the ’10 Outback “offers a unique combination of comfort, efficiency, versatility and value. It boasts car-like refinement, drivability and gas mileage on the road, yet is as capable in the rough stuff as all but the most off-road focused sport utilities. Thoughtfully engineered, cleverly detailed and competitively priced, the Subaru Outback is a terrific all-rounder with broad appeal.”

Also capturing drivers’ attention is Subaru’s distinction as the only brand whose every model has attained the 2010 Insurance Institute for Highway Safety’s (IIHS) “Top Pick” rating for safety. This highest IIHS ranking recognizes the vehicles that do the very best job of protecting people in front, side, rear and rollover crashes. The awarded vehicles also must be equipped with electronic stability control.  Subaru was the only nameplate with a Top Pick winner in all four of its vehicle classes.

The local momentum is stronger than ever for Subaru, Warfield said, adding that Mississippi drivers have increasingly come to recognize and appreciate the overall quality of Subaru’s performance, reliability, value, environmental friendliness, versatility of design and safety.

While the brand, with its all-wheel drive on every model, was in the past sometimes considered most appealing to drivers needing a rugged, outdoorsy vehicle, Mississippi and metro drivers taking a closer look at today’s Subaru find that it offers them solid reliability, performance and much versatility, whatever their lifestyle and personal driving needs, Warfield pointed out.  “We have doctors, lawyers, teachers, nurses, plumbers, families, young professionals – just the whole gamut” of Subaru customers who have become devoted to the brand for a variety of reasons, he added.

“With the five different models, Subaru offers a wide range of versatility.” On the solid quality of the brand, he added, “They’re trouble-free and offer lower cost of ownership. Our customers just bring them in for oil changes.”  And, importantly, “they’re also competitively priced,” said Warfield, who will soon mark his 21^st year on the Paul Moak staff.

Starting prices are around $23,995 for the Outback, $19,995 for the Forester, $21,000 for the Legacy, $18,995 for the Impreza and $31,000 for the Tribeca.  Fuel efficiency in the high 20s is the Subaru norm.

Subaru continues to distinguish itself in ways other than just the quality of its product line.  The Japanese-origin brand with manufacturing plants in the United States also has been an industry leader for its emphasis on environmental concerns.  Its U.S. manufacturing facilities are “clean, green plants — zero-landfill production plants,” Warfield pointed out.  Among a growing number of environmental distinctions, Subaru of America’s Indiana plant has been designated a wildlife habitat by the National Wildlife Federation.

Adding to Paul Moak Subaru’s distinctions are its consistent 100% customer satisfaction ratings for 2009 – continuing evidence of the well-established Paul Moak emphasis on exceptional customer service to match the quality of its vehicles.  At Paul Moak, Warfield said, the entire staff in all departments not only works to fit the customer with the best product, but to give all customers the kind of personal service and attention they deserve.  That hallmark of service, established in 1946 by Paul Moak Automotive Group founder, the late Paul Moak Sr., and today carried on by his family, is precisely what loyal Paul Moak patrons have come to expect through the years.

Jackson Subaru shoppers can learn more about Paul Moak Subaru and the Subaru model line up online at http://www.paulmoaksubaru.com

Article written by Nancy Y. Stevens courtesy of The Clarion-Ledger